sugarenia.com

Last week, the new redesign of the Basecamp landing page was announced. The trend-setter 37Signals managed to take a quite usable and efficient landing page and make it into something even prettier and more interesting, setting again new standards in landing pages design.

I especially like the subtle texture and colours used, as well as the big, clean, shiny screenshots that attract the visitor’s eye at once. For some reason, this version of the landing page actually made me click on the videos and see them all, something that the previous version has not made me do. They’re kinda cool by the way, especially the Threadless one, be sure to check them out.

I’m not too sure about that big button though. For some reason, a gradient-y, shiny button feels kinda out of place, but maybe it’s just me. Moreover, the screenshot thumbnails differ from the full screenshots – why? (Try it for yourselves, check out the third one – do you see what’s shown in the thumbnail anywhere?) And maybe, maybe, the whole page feels kinda dense in the middle. But then again, it provides loads of useful information at a glance, which is good.

Knowing a bit about 37Signals, I’m sure this is not the final version of the landing pages. Minor redesigns and tweaks will surely take place during the following days – and that’s what every great design must endure. Countless tweaks, till it achieves the desirable standards.

I already use Basecamp with the rest of the CSS3.gr folks to keep things in order, and I must tell you, it works. I consider upgrading to a paid account soon, since you can’t beat some of the features it provides.