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You Know Something’s a Viral Campaign When…

It was first introduced in your Twitter timeline by a marketeer and you see it liked again and again in Facebook by more marketeers.

I’m quite sure that in the end, marketeers will cry wolf but noone will believe them.

I consider this funny actually. Imagine a situation:

Marketeer
OMFG guys, you’ve GOT to see this, there’s a yellow elephant walking in my garden!

Audience
*crickets chirping, tumbleweeds rolling*

Marketeer
Aw come on guys, REALLY!

Audience

elephant flies away on a pink cloud driven by unicorns

4 comments on this post

  1. John Tsevdos #1

    hehe that’s their job though… Personally I believe that in Greece we have awful marketing departments (maybe the worst in the world)!!!

  2. Nick Andrik #2

    John, no way!

    You need to take a look in the mobile companies advertisements in Italy, they are absolutely pathetic (if not insulting).
    At least in greece every now and then we have some funny ads (e.g. the grannies ad of cosmote, is one of my recent favs)

    Nick

  3. porcupine #3

    Ha ha ha. We all hate marketers. And marketers hate us. It’s a wonderful world.

  4. katmitchell #4

    @porcupine i don’t hate u:) in fact, i often feel that you (the designers, the developers etc) are like an oasis in a desserted marketing world:) sometimes maybe you hate me though!

    i’ve been bitching about virals since forever. I’m afraid i won’t stop doing so anytime soon. And remember …”this is not a viral. cross my heart!”

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