Why The DECK ads work
I’ve been using the Web since 1998, while I started peering at it from the professional podium almost 3 years ago. I’ve never ever clicked on any advertising banners, unless by chance or misfortune or because they were so damn annoying I had to shut them down.
I’ve found myself clicking - again and again - on The DECK advertisements, mainly through Twitterrific (which now uses ad placement for financial support - a noble cause).
Why? Because they’re relevant. They’re focused on me. They concern products I already use or plan to check out. They’re sometimes funny and quirky (remember that clever Putin one?).
Most of all, they’re subtle. No music playing loud, no videos moving, no striking colours or silly “click on me” tricks. Just a logo, two or three words and that’s it. I consider it the triumph of awesome copywriting and advertising subtlety.
Granted, they’re too “quiet” or “invisible” or whatever, but who needs more shouting in such a noisy place as the Web?
So that’s why The DECK works for me, as a consumer. It actually helps me find cool stuff, instead of just getting in the way between me and the content.
Congrats!
P.S. Wow, two advertising posts in 3 days, I must be on fire or something.
