If you’re greek, I know this name is not new for you. If you’re not, let me inform you that Forthnet is one of the biggest network companies based in Greece.
Yesterday, Forthnet people revealed their new corporate identity. A new logo was introduced, quite different from the previous version, while the Forthnet website was also changed to reflect the new identity.
What is your opinion on this?
As fas as I’m concerned, the colours are pretty nice and their combination is quite unusual. But the logo disappointed me, it feels out of place and off-balanced. Moreover, I’d love to see a different font used in it.
8 comments on this post
stelabouras #1
04.Jan.07
Lol I was wondering when will you complain about the new logo
That’s the spirit Sugar
Sugar #2
04.Jan.07
Aw come on, I didn’t exactly complain, friend.
Just my point of view
What’s your opinion on it, anyway?
stelabouras #3
04.Jan.07
(This is not spam
)
http://www.wiggler.gr/?p=1217
asynadak #4
04.Jan.07
Well… i do not want to disappoint you, but i like the logo. I like it because it is colorful and has a meaning behind it, like the neverending circle or something!
It’s nice…
spyros #5
04.Jan.07
i do agree with you as concerns the design of the logo (it is at least awkward). but i do not think that this combination of colors is something innovative. on the contrary, those colors (light blue, green and yellow) seems to be the web 2.0 colors
Sugar #6
04.Jan.07
@ asynadak: Why disappoint me? Everyone is entitled to his opinion!
It’s supposed to stand for how broadband is a combination of three different elements.. hence the “hugging” theme
@ spyros: I meant the combination is innovative, as far as big greek firms corporate identities are concerned. It’s not bad investing on lighter, more hip colours for a logo.
Mary #7
04.Jan.07
Take a look at this:
http://www.hegrade.gr/files/identity_172.jpg
It appears they copied it from this company in Romania: http://www.integrine.ro/en/
Sugar #8
04.Jan.07
*sigh* The drama never ends!
Saw this some time yesterday… I really don’t know what to say.