sugarenia.com

…because in the end of the day, people you love come through your door and you know, you just know, that you’re really not the stuck up ambitious bitch you think you are, you don’t have to anyway, you’re just a girl who likes to dance and is still scared of lightning and would give it all up anytime for a small house with a big garden in the countryside.

I’m the worst freelancer in the world.

I wish I was one of those industrious web designers that can work for a focused 4 hours and produce small miracles, but alas, I am not. I never was. As I’ve already explained in My (totally) Paranoid Way of Working, design is such a heart-wrenching procedure for me, I sometimes wonder why I chose to do this for life.

For over a year, I’ve been going around claiming to be a freelance web designer and I had no real portfolio to show. Nothing. Nada. Zilch.

I worked my derrière off in numerous projects throughout 2010 and I had nowhere to showcase them. On a whim, I created a Behance.net profile and started populating it with my work, but it never felt right.

During all this time, I kept working on it, on and off, based on an elusive idea I had in early 2010, an idea that said I should divide my work into two separate fields: design & content. I liked that idea a lot, however, I never found enough time to really put my soul in it and I kept pushing this particular to-do list to the bottom of my favourite GTD app.

So my portfolio design lagged. And lagged. And lagged some more. Pressing deadlines and client projects always got in the way. My own perfectionism, always a huge problem, whispered in my ear all the time that if you gonna do it girl, you must do it well.

All in all, it got me over a year to put together something that could be done in a week or less.

But I don’t really regret it. Working on this thing for so long has given me the luxury of sweating over small details that I wouldn’t normally sweat over (for example, how to create miniature Safari, Coda and Mail.app windows for the different kinds of work I’ve done).

I can now safely say that a huge burden is off my shoulders. I have a place I can call home, where I can properly showcase the projects I work on.

In that sense, Sugarenia.com was so worth the wait.

Thanks all known (and unknown) suspects for keeping up with my whining and nagging me to finish this thing.

Hat tip to all of you for the warm welcome. Now, if you want to hire me, you know where to find me.

It was first introduced in your Twitter timeline by a marketeer and you see it liked again and again in Facebook by more marketeers.

I’m quite sure that in the end, marketeers will cry wolf but noone will believe them.

I consider this funny actually. Imagine a situation:

Marketeer
OMFG guys, you’ve GOT to see this, there’s a yellow elephant walking in my garden!

Audience
*crickets chirping, tumbleweeds rolling*

Marketeer
Aw come on guys, REALLY!

Audience
…

elephant flies away on a pink cloud driven by unicorns