No one cares about your design, dude.
Gather round, folks. I have something to confide.
Most of us work as web designers, web developers or copywriters for the web. Something around ‘web’, in general.
We strive to keep our designs and projects compatible with the latest web standards, we use modern browsers and trendy applications, we design Web 2.0 and 3.0 and n.0, trying to keep up with the latest trends in web design and web technology and web copy. We design for clients of every aspect, clients that are close to the Web or not, clients that know what they want or pretend to know what they want or are clueless whatsoever.
We love the Web and try to keep up with its ever-changing waves every freakin’ day.
I have a question for all of you, webbies: Who do we work for? Or else, who do we kid?
Who appreciates our sweaty forehead, after keeping our HTML error-free and accessible? Who do you think cares about pixel perfect designs and crisp mockups apart from us? Who cares about web standards and basic principles of design anyway, apart from web designers?
More than once in my short career in Web I’ve answered myself: Noone.
Think, webbies, are we designing just for us? Just for a clique of people that will pat our back and say “hey, great job”? What do our clients see? What do our users see? What do they appreciate? Do you think they like new features? Do you think they ever use them?
Sigh.
P.S. Get-in-the-same-lousy-mood-as-me game: Check your perfectly crafted HTML mockup on client’s IE5, repeatedly alternating windows with Firefox. Bang head on desk as needed.




