I have a love/hate relationship with web design.
It’s what I like to do. When I first coded a website, looked at it and thought “hey, that’s nice”, I decided that’s what I wanted to do for a living. Even though I have a Computer Science degree and I’m lacking in graphic skills, I love learning about the basics of design through trial & error.
On the other hand, empty Photoshop documents scare me to death. When a project starts and I have to start thinking out of the box, my mind shuts down. For a person as dependent on method and rules as I am, creativity is a huge struggle sometimes. I can prototype and wireframe a project’s ass off, but when it comes to design, I feel like a rabbit in front of headlights. So many possibilities!
Long story short, I get quite paranoid while designing a website. And I thought I should share it with you, dear readers.
Here are the phases I’m going through while designing:
1st phase: Fear of the dark blank slate
Launch Photoshop. File > New. Stare at the screen till eyes feel tingly. Shut down Photoshop and open WoW. Play till eyes bleed.
2nd phase: GTD
I’m feeling quite guilty at the moment, so I usually break up the design process in itsy little steps and enter them in OmniFocus. I start working on the first todo, typically “Launch Photoshop”. Something fancy gets my attention on Twitter. 90 minutes and 12 clicks later, I launch Photoshop and create a new document.
3rd phase: Procrastination
I start translating my wireframes to .psd talk. Typically, that means that I just copy my wireframe to Photoshop, trying as hard as possible to avoid any kind of creative thinking at this point. I obsess over grey boxes and alignment, till I remind myself the finished result will hopefully not look anything like it. I try to switch my mind to creative mode.
4rd phase: Guilt
By now, quite some time has passed and I’ve got nothing to show. I turn to the web for inspiration. It dawns to me: every web designer out there is more productive and creative than me! Every single link I click on is a nightmare. There’s a devil on my shoulder whispering “See how well she’s done it? And in so little time? Try to beat THAT”.
5rd phase: Denial
This is the worst phase, both for me and the people around me. I become moody and unapproachable. I answer to questions with grunts. I mope around the house, wearing pj’s and eating trash food. I’m convinced I’m a fraud, that I somehow managed to cheat people into thinking I’m a designer. No colour scheme works, Photoshop tools give me hell, I can’t even draw a straight line. I sometimes cry. I sometimes have fits. All in all, I behave like a brat.
6th phase: Spark
While browsing every website from Dribbble to Youporn [NSFW obviously / but safe for MY work / mwahahaha / yeah.] and squeezing my mind trying to come up with something, I see it. My spark. My inspiration igniter. It doesn’t have to be a full website, it can be a background or a button or a textured line. The world shifts, everything clicks into place, a feeling of warmth inside me tells me: Everything’s gonna be alright.
7th phase: Execution
That’s where the real design happens. I form a bubble around my design. I’ve been known to talk to myself during this phase – things like “Oh I know! It’ll look exactly like this” are occasionally heard in Casa Sugar. I design like there’s Devil hot on my tail. Sometimes I forget to breathe. Double rainbows all across the sky, unicorns fetch me sandwiches and I keep wondering “Gee, how could I question myself? I’m a great designer”. Yeah, modesty doesn’t really work in this phase.
8th phase: Delivery
[Save for Web|Archive]. Fire up Gmail. Attach & send.
And this happens every. Single. Time.
If that’s not a love/hate relationship, I don’t know what is.
You may or may not know this, but I’m a terrible wannabe overachiever.
When I start working on a project, I don’t just want it to succeed, I want it to be the best. I have visions of extended A+ reviews from fellow web designers and enthusiastic phone calls from clients, analytics pages that go really over the top and thousands millions of happy users.
Of course, all this fantasy gets me in trouble more often than not. I bet you know why: creative procrastination.
What does it mean, in a nutshell? I’ll visualize it for you: me, staring at the screen, pen & paper in hand, designing in my mind, laying out HTML snippets, styling with CSS, solving complex design problems, conducting usability reports and studying ROI analyses.
All. In. My. Head.
That’s a bit too much, as you know. It usually means that by the time I lay down a single line of CSS I’m so tired and confused it’s not even fun anymore. But I love my work, so it should be fun right? Right. That’s why you just need to keep going.
Every time you stumble upon a web design roadblock and lose two minutes of your precious time thinking of how to overcome it, stop and run in the opposite direction, immediately.
If you’re pondering too much over a design problem, do a bit of brain-dead form coding. If you’re totally bored of coding HTML, stop and sprinkle a bit of CSS magic to your project. If you feel confined in your browser window, fire up Photoshop and start designing out of the box. Most important: never stop working on your project. Less thought, more work.
I guarantee, a moment’s gonna come that your project will just look at you, shiny, finished, and you’ll marvel at how streamlined your process was this time.
“But, Sug, what about the correct way of web designing?”, I hear you thinking. As with most design workflows, there is really no spoon. No panacea, no proper way of doing stuff. Hell, I always say “HTML first, CSS second” yet I always start coding CSS as soon as I get a vague idea of the site. Nasty, nasty Sug.
Learn your way of working and try to live with it. Don’t fret over the little things, they will eventually get ironed out before launch, promise.
Just don’t stop working.
If you’re one of the few people that grace my Adium contact list pretending to be away, you should have observed it so far: I gave up on IM. I just had to.
It wasn’t that hard, I just stopped using this means of communication. Nowadays, I mainly use Twitter and e-mail to get in touch with people, the former more so than the latter. OK, I do use IM, but just for intranet purposes at work, using our homemade Pathfinder Instant Messenger. And that’s about it.
Why, I can hear you ask. I’ll tell you why. Because it’s so damn time-consuming I couldn’t do anything with Adium in the background anymore. It was the feeling that I cheated on people and made them feel bad when I wasn’t promptly replying to their messages. That’s why I found Twitter so liberating: noone expects you to be there and reply to every given moment. Well, noone should anyway.
So at first was productivity. I found myself more productive and efficient while at home. I wrote more, designed more and learned more. I learned to manage Twitter distractions and incorporate it in my workflow without serious drawbacks. And everything was fine for a while.
But I lacked something, and that was real-time human communication. And for that, I decided to take my Friday (traditionally at home) nights on IM. Just to keep in touch with friends and add to the overall relaxing feeling. Some light gossip, some link exchanging and that’s it. You give a little but you gain a sense of social satisfaction.
So I was wondering, am I the only one that declared IM bankruptcy? Surely there are more of you that just stopped using it at some point.
Do you still keep tabs on IM friends by logging in every once in a while? Or you just use Twitter and Facebook to communicate with people?
Do share your opinions in the comments.
