The reason why Google Chrome will never get mainstream

Google Chrome has just been announced, all bells and whistles. Fanboys and haters around the world are rejoicing at the prospect of something new to play with. Standardistas already love it, Javascript developers adore its lightning-fast Javascript, techies added just another app to their arsenals.
But it’ll never win the ‘nets bet, at least not anytime soon.
Why?
For a huge majority of people out there, Internet is synonym with that blue “e” icon with the swirl around it. Yes, that. That’s the ‘nets for them. That’s their gateway to the online world.
They don’t even know what a browser is. How will they switch to another?
For most of those people, Google is the synonym of search. Will they take it lightly that their favourite search tool suddenly wants to become their Internet? Sounds freudian, no?
So till these people die, or some kind relative educates them on browsers and alternatives, things won’t really change. Google Chrome will be just another thing made from us, for us.
Pessimistic? Maybe. Smash-in-the-head-realistic? Sure.
P.S. I see myself deleting this post due to inaccuracy in 3 years. A vivid mental image, to be precise.









