get candy

Heading to GBC08

Packing up sunglasses, tan lotion, swimming suits and the most summer-y and blogger-y of moods to go off to the official greek blogging island, Ios, for GBC08.

I’ll probably keep you posted with tweets every now and then, but don’t rely too much on me!

See you again on Monday with lots of pics and a good sunburntan.

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AudioJungle tests you in legalese, wins

Now here’s a nifty idea to make sure your users have read well (and understood) your terms of use. Test them!

Newly arrived AudioJungle.net actually tests the users’ knowledge of its TOU upon hitting (hastily, I must say) ‘Agree‘, before starting to upload their own music files.

For a music sharing site that’s bound to face some copyright issues sooner or later, it’s a nice addition, even if kinda annoying.

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Why The DECK ads work

I’ve been using the Web since 1998, while I started peering at it from the professional podium almost 3 years ago. I’ve never ever clicked on any advertising banners, unless by chance or misfortune or because they were so damn annoying I had to shut them down.

I’ve found myself clicking – again and again – on The DECK advertisements, mainly through Twitterrific (which now uses ad placement for financial support – a noble cause).

Why? Because they’re relevant. They’re focused on me. They concern products I already use or plan to check out. They’re sometimes funny and quirky (remember that clever Putin one?).

Most of all, they’re subtle. No music playing loud, no videos moving, no striking colours or silly “click on me” tricks. Just a logo, two or three words and that’s it. I consider it the triumph of awesome copywriting and advertising subtlety.

The DECK ads as seen in Veerle’s blog

Granted, they’re too “quiet” or “invisible” or whatever, but who needs more shouting in such a noisy place as the Web?

So that’s why The DECK works for me, as a consumer. It actually helps me find cool stuff, instead of just getting in the way between me and the content.

Congrats!

P.S. Wow, two advertising posts in 3 days, I must be on fire or something.

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